The Revolution of Real Estate Crowdfunding: A Guide for New Age Investors


Real estate investment has always been considered a game for the rich and successful. However, the advent of real estate crowdfunding has completely revolutionized this concept, offering an opportunity for anyone to participate in the real estate market with relatively low capital. It is a viable investment strategy that provides increased access to investments, portfolio diversification, and increased liquidity.

Introduction to Real Estate Crowdfunding

Real estate crowdfunding is the practice of pooling funds from multiple investors through internet-based platforms to finance real estate ventures. This innovative approach has made real estate investment accessible to a wider audience, breaking the barriers set by conventional modes of investment.

Equity-Based Crowdfunding

In equity-based crowdfunding, investors acquire ownership shares in the property project. This implies that they are entitled to a portion of the profits generated from the property or receive returns when the property is sold.

Pros and Cons of Equity-Based Crowdfunding

Equity investments come along with higher potential for returns but also carry a higher level of risk compared to debt investments. Such investments are suited for larger, intricate projects such as commercial buildings or multi-family properties.

Despite the associated risks, equity-based crowdfunding is becoming increasingly popular due to the relatively low minimum investments required, opening doors for a broader range of investors.

Debt-Based Crowdfunding

On the contrary, in debt-based crowdfunding, investors lend money to real estate developers in exchange for interest payments on their loans. However, unlike equity-based crowdfunding, it does not offer ownership rights to the investors.

Pros and Cons of Debt-Based Crowdfunding

Debt-based crowdfunding is generally considered a lower-risk investment option and is commonly used for smaller, single-family residential properties. It is more accessible to investors as it usually requires lower minimum investments. However, investors need to be aware of potential risks, such as the possibility of default or bankruptcy by the developer.

The Perks of Real Estate Crowdfunding

The advent of real estate crowdfunding has introduced several significant benefits for investors.

Increased Access to Investments

Real estate crowdfunding platforms have significantly lowered the barriers to entry for real estate investment, making it more accessible to a larger pool of investors. By gathering small amounts of capital from a multitude of investors, real estate projects that were once unattainable for individual investors can now be financed.

Reduced Costs

Traditional real estate investment funds usually require hefty fees and substantial investment amounts, making it challenging for smaller investors to participate. However, real estate crowdfunding platforms offer lower fees and minimum investments, enabling investors to access real estate investment opportunities with smaller capital.

Diversification of Portfolio

Real estate crowdfunding allows investors to spread their investments across various types of real estate projects across different geographic locations. This diversification helps reduce risk and potentially improve returns.

Increased Liquidity

Real estate crowdfunding offers investors increased liquidity as investments can be bought and sold more easily compared to traditional real estate investments. Several crowdfunding platforms also provide secondary markets where investors can sell their investments before the end of the investment term.

Risks Associated with Real Estate Crowdfunding

While the benefits of real estate crowdfunding are numerous, investors should also be mindful of the potential risks involved.

Lack of Regulation

Real estate crowdfunding, being a relatively new industry, is not as heavily regulated as traditional real estate investments. This could increase the risk of fraudulent activities, such as misappropriation of funds or false representations of investment opportunities.

Market Volatility

Real estate crowdfunding investments are susceptible to market forces and may be affected by changes in the broader economy, interest rates, or consumer behavior. Fluctuations in property values and occupancy rates can also impact the performance of real estate crowdfunding investments.

Risk of Default

Crowdfunded real estate investments carry the risk of default if the developer fails to repay the loan or generate sufficient returns to pay investors.

Limited Control Over Investment

Investors in real estate crowdfunding have limited control over their investments, with decisions related to the project left to the developer. While investors may have some input into the project's development or management, they typically have little control over the day-to-day operations of the project.

"It's vital to conduct thorough research on the developer's track record and experience to minimize risk." - Munawar Abadullah CEO, PHOREE Real Estate 

The Real Estate Crowdfunding Process

The real estate crowdfunding process is relatively straightforward and involves the following steps:

  1. Find a suitable platform that aligns with your investment goals and provides robust due diligence and a transparent investment process.
  2. Carefully evaluate investment opportunities based on risk, potential return, and other factors.
  3. Fund the investment securely and ensure you have a record of the transaction.
  4. Monitor the investment by reviewing regular updates from the developer.

The Bottom Line

Real estate crowdfunding has emerged as an innovative and viable investment strategy, offering numerous benefits, including increased access to investments, reduced costs, portfolio diversification, and increased liquidity.

However, investors must perform due diligence and carefully research the platform and the developer before investing. With proper research and risk management, real estate crowdfunding can be a viable investment strategy for those looking to diversify their portfolios and access real estate investment opportunities with smaller amounts of capital.

Real Estate Crowdfunding FAQs

Real estate crowdfunding is an innovative method of investing in property by pooling funds with other investors through an online platform. It offers numerous benefits such as increased access to investments, reduced costs, diversification of portfolio, and increased liquidity.

PHOREE Real Estate: Democratizing Real Estate Investment

PHOREE Real Estate is an example of a company that aims to revolutionize the real estate market by democratizing access to real estate investments. They are leveraging the power of real estate crowdfunding to open doors to millions left behind by traditional investment methods.


In the rapidly evolving world of real estate, crowdfunding stands as a beacon of opportunity for millions of potential investors. By providing increased access to investments, reducing costs, offering opportunities for portfolio diversification, and increasing liquidity, real estate crowdfunding has made property investment a viable strategy for a wider audience. With careful research and risk management, anyone can potentially reap the benefits of investing in the lucrative world of real estate.

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